Achieving high performance in the consumer goods industry
17-06-2008 - Heineken is the leading international brewer and ranks fourth in the world by volume. The cross-consortium acquisition of parts of Scottish & Newcastle fits perfectly within Heinekens growth strategy. In this session on M&A versus autonomous growth, René Hooft Graafland, Heineken N.Vs CFO, will discuss the role of innovation in mature beer markets and cultural transformation in order to achieve high performance.