Theme CFO Day 2012 Explorer: On course in a new world

More information about the programme will follow.



Thema 2011: Value Driven Corporate Sustainability

Programme

The programme and its times shown below are subject to change

09:15 Opening

10:00 Theme 'Value Driven Corporate Sustainability'
By: Yvo de Boer, Worldwide consultant in the field of environment and sustainable development at KPMG and former Secretary-General of the UN climate agency UNFCCC

11:00 Network Break

11:30 CFO Day sessions I

  1. Town Hall Discussion: Sustainable in a free market or government intervention? in Dutch
    The government has over the past few terms attempted to get companies to be more sustainable through regulations and subsidies. The political climate has however changed drastically. The majority of management does not want the government to tell the market how sustainable goals must be reached. Is the demand from consumers for sustainable products and services enough to enforce chances? Everyone seems to agree on one thing. We can’t get a sustainable society without sustainable leadership. But who has to take charge? That is exactly what we will have a lively debate about!
    By: Lourens Schouwink, Finance Director Samsung Benelux, Anastatia Kellermans, PHD researcher Sustainable Leadership Nijenrode Business University, Marga Hoek, Chief Commissioner and Strategic Director De Groene Zaak, Claudia Mennen, CFO Green Gas International

  2. The secret of Value Driven HUMAN Sustainability in Dutch
    Why does The New Financial Leader perform better on all fronts, and how do you maintain the balance between ebit and (e)ega? On the basis of insights from the most popular subject at Harvard at this moment (Positive Psychology), Van Hees demonstrates that CFOs who aim for optimum wellbeing for themselves and their environment provide greater efficiency and loyalty inside and outside their own organisation. During the presentation you will gain insight into international success cases.
    By: Patrick van Hees, author of 'De Geluksprofessor'

  3. DSM in motion: driving focused growth in Dutch
    In 2010, DSM was once again the number one in the chemicals sector of the Dow Jones Sustainability World Index. Since 2010 they have issued an "integrated report" in which financial and sustainability indicators are reported together for the first time. Sustainability: at the heart of our business. Nearly 90% of innovations are ECO+ product development. The ECO+ products now comprise 40% of all products from DSM. DSM has been very successful for many years, and not only in terms of financial performance. Mr Wientjes will explain how this is done at DSM. At the end of the presentation, ConQuaestor will report on a study into Integrated Reporting in the Netherlands and the role of the CFO therein.
    By: Fokko Wientjes, Director Sustainable Development & Program Director DSM-WFP partnership DSM
    Facilitated by: ConQuaestor

  4. Social pressure leads to challenges in information exchange between BOC and BOM in Dutch
    Supervisory Boards are under increasing pressure from society to show how they fulfil their role in relation to a Board of Management (BoM). Information to and from the BoC is crucial in this respect. A considerable challenge presents itself precisely on this point. Classical financial information alone is a thing of the past. If a commissioner wishes to supervise and perform the role of a soundboard, he or she must become fully immersed in the business model of his her ‘company’ and the place it occupies in society. What information –financial or not – does a commissioner consider important? And is this also provided? How much importance does the commissioner give to values such as integrity, customer focus, performance focus, sustainability and employee focus? How is the BoC accountable? What should or could be said and what not? Discuss these questions and more during our panel debate.
    By: Aalt Klaassen
    Facilitated by: Grant Thornton

  5. The role of the CFO in integrating sustainability in the organisation in English
    96% of the CEO’s worldwide want sustainability to be fully integrated in their strategy and operations. Sustainable goals are becoming more ambitious and are directly related to growth and cost reduction. The role of the CFO is getting bigger and therefore also the need to get a better grip on sustainable results, not only for external reporting, but also for internal business models. The development of a robust sustainability performance management process is a crucial enabler in this. This inspiring session will look at the role of the CFO and the value of sustainable performance management, corroborated by cases from large multinationals. Apart from that, there will be a free format discussion about the role of sustainability in outsourcing programs. What effect does moving activities have on a carbon footprint and what other economic and social factors play a part in this?
    Facilitated by: Accenture

  6. Roundtable Discussion: Managing strategy execution and organizational behavior through KPIs in Dutch (invitation only)
    More and more attention goes to alignment between a company’s strategy and its culture and behavior within the organization. The stronger the alignment, the better brand and stakeholders expectations can be met and governance goals can be realised. The CFO is most equipped to deal with these points and guard the alignment between the walk and the talk through strategic performance measurement. It’s clear that measurement through non-financial KPI’s will be key in this monitoring process nowadays. In this roundtable discussion PwC lays out a framework for designing the KPI’s for strategic performance measurement in order to appropriately influence the behavior and culture within an organization.
    By: Peter van Mierlo, Member Executive Board PwC and responsible for the assurance practice in the Netherlands and Olof Bik, responsible for Behavioral & Cultural Governance at PwC and affiliated with the University of Groningen, where he successfully completed his Doctorate research on culture and behavior
    Facilitated by: PwC

  7. Roundtable Discussion: How to protect your Corporate Sustainability Value in Dutch (invitation only)
    Many companies have acknowledged that Corporate Sustainability is creating value for the company. In doing so Corporate Sustainability should of course not be limited to eco-efficiency only. To safeguard this value you also need to identify and assess potential risks in order to protect this value. Just imagine a Corporate Sustainability program confronted with adverse actions and behaviors by the company itself or its employees. Or the Balance Sheet risk on missed sustainability targets. And of course the risks of contracted suppliers who in the end turn out to be non sustainable compliant.
    Aon has executed a Corporate Sustainability "Annual Report" scan on major companies. During the round table Aon will share the various sustainability policies and discuss the potential risks which can jeopardize the created Corporate Sustainable Value.
    By: Marleen Janssen Groesbeek, Policy Advisor Sustainability at Eumedion and Fernand Schürmann, Head of Investor Relations at the Robeco SAM Private Equity team (Sustainable Asset Management)
    Facilitated by: Aon

  8. Roundtable Discussion: Sustainability for the CFO: stability and transparency in Dutch (invitation only)
    CFOs strive for stability in their results, and aim as far as possible to avoid major fluctuations. In this respect it is important to limit risks that could influence long-term results and to seize those opportunities that guarantee a positive result in the future. Sustainable management is essential in this respect. Non-sustainable behaviour causes considerable (image) damage to a large organisation, but sustainability also provides organizations with opportunities regarding (efficiency) improvements and customer requirements. Sustainability for healthy, stable and transparent results.
    In this roundtable session, Jan van Rutte – CFO of ABN AMRO – will commence deliberation with fellow CFOs concerning sustainability within the CFO profession. He will also present his own dilemmas and those of his organisation.
    By: Jan van Rutte, CFO and Chairman Executive Board ABN AMRO
    Facilitated by: ABN AMRO

  9. Roundtable Discussion: Strategy realization determines financial agenda in Enlish (invitation only)
    Strategy realization is the ultimate challenge for financial professionals. A razor sharp process of planning and forecasting must be at the root of any decision making and execution. Also, in assessing achievements, we must look towards to future more instead of simply using knowledge in hindsight. This and other consequences for the core activities of financial executives will be discussed during the workshop. We will also look at the career perspectives of future CFO’s and other financial executives.
    By: Bert Steens, Partner Ernst & Young
    Facilitated by: Ernst & Young

  10. Roundtable Discussion: How innovative should automotive leasing companies be? in English (invitation only)
    Prompted by the credit crunch, we see government regulations intensifying (IAS 17, Basel III). In reaction to these developments, leasing companies are focusing strongly on risk management and cost control. Many leasing companies are once again looking further ahead. One of the most significant trends is mobility. How does the future look for leasing companies? Hybrid and electric driving, but also personal budgets, cycling, train tickets and other sustainable alternatives are playing an increasingly important role for these organizations.
    What effect does the theme of mobility have on the environment? How do IT suppliers anticipate? Is it possible to engage with this theme with one complete software solution? Or is it more efficient to use specialised software solutions?
    By: Rinse Tamsma, Managing Director Co-maker
    Facilitated by: Co-maker

  11. Roundtable Discussion: Agile performance management for sustainable strategy execution in English (invitation only)
    Performance management as an instrument for strategy implementation is top of the agenda for a CFO. An innovative measuring instrument has been developed at the Erasmus University in Rotterdam which diagnoses strategic alignment within organizations. Strategic non-alignment appears to be the rule rather than the exception. This is thus a risky basis for performance management practice. In order to tackle this in a sustainable manner, the physical performance management system not should be rigid, but agile. The advantage and necessity of flexible guidance and on-the-fly KPI reporting are discussed in this roundtable.
    By: Dr. ir. Marco de Haas, S-ray Diagnostics (Erasmus University Rotterdam)
    Facilitated by: Every Angle

  12. Roundtable Discussion: The ROI of a sustainable strategy in English (invitation only)
    What began as an idealistic image, to save energy and limit climate change and raw materials scarcity, is more rapidly and definitely becoming an economic necessity. The stock market shows that sustainable industry is bringing grist to the mill. So it is a very good idea that policymakers are responding to this fact and embracing sustainability as an important component of their business strategy. These days Corporate Sustainability is a significant business component and ranks high on the agenda among many managements. The question is how companies can allow sustainability to penetrate into every fibre of their operations. This begins with leadership; and here the CFO plays a major role. The question is, however, how can the CFO realize a sustainable strategy? On what points is policy required? What tools can be used? And how do you measure the ROI of sustainability? In this roundtable session Willem Vermeend, former member of the Dutch Lower House, state secretary and minister, presents his innovative vision on the subject. After which we will enjoy discussing your role, challenges and future perspectives.
    By: Willem Vermeend, Professor emeritus European fiscal law and fiscal economics at the University of Maastricht.
    Facilitated by: Ricoh

12:45 Lunch break

13:45 CFO Day sessions II

  1. Best practises: Cradle to Cradle, profitable or utopia? in Dutch
    The Cradle to Cradle concept believes that products are made so that after their life cycle they can be recycled or can be broken down to elements for new, similar or improved products. This leads to infinite recycling of products without any unusable waste being left over. A number of Dutch organizations have embraced this principle and apply it in an innovative manner. During this interactive session you will get insights into how you can use the Cradle to Cradle concept in your business and how you can also make it profitable.
    By: Rob de Fluiter Balledux, CFO Van Gansewinkel, Tom Francken, CFO Desso Holding and Caroline van den Bosch, Managing Director Emeritor

  2. Creating a sustainable business model in English
    Organizations had a clear and profitable business model for years on end. Because of changes in client behaviour, the speed of information, the financial crisis and the role of the internet, organizations are seeing that their current business model no longer works. Organizations are going from products to services and from products to operating from a platform. There is a need to look systematically at your business model and innovate in order to beat the competition.
    How can you innovate your business model as a CFO? How can you facilitate business model innovation? How does sustainability come to life in your model? What can we learn from models in other industries such as Skype, Easyjet, Apple, Netflix, Google and Spotify? And what are the consequences for your organization? A different operating model? A flexible planning process? Faster decision making? This session gives you practical insight and tools in order to lead this discussion as a CFO in your boardroom.
    By: Patrick van der Pijl, CEO Business Models Inc.

  3. Sustainability in the DNA of family businesses in Dutch
    Many companies realize they have to invest in sustainability to secure their future. Although there is no lack of intent and great plans, the big question they still wrestle with is: how do we engrain sustainability into the DNA of a company? According to experts we can learn a lot from the history of family companies that are passed on from generation to generation. Sustainability is in the genes of these companies. What are the similarities between listed companies and family companies and how do they differ? In this session a few experts will open share their insights and talk about what the common denominator is.
    By: Sjoerd-Jan ten Kate, Managing Director Ten Kate Vetten

  4. Town Hall Discussion: Financial transformation and innovation
    Corporate Sustainability has made a huge jump to the top of corporate agenda’s over the past few years. Companyies have to adapt to new circumstances to ensure the continuity of their activities. Although the emphasis is often placed on the green component, innovation and transformation are inextricably tied to corporate sustainability. Only companies that can adapt quickly to rapidly changing circumstance will survive. During this session on CFO Day, IBM is going to discuss with you the journey towards innovation and financial transformation. Our new executive paper, Journey to a Value Integrator will play an essential part in this discussion. This paper is a continuation of the research IBM 2010 Global CFO Study. Questions such as How does a financial organization become a value integrator? What has a value integrator done to ease structural complexity and make business performance optimal? And how do you as financial executive improve the analytical possibilities to be the voice of reason for an organization?
    By: Bert de Kok, CFO IBM Nederland
    Facilitated by: IBM

  5. Roundtable Discussion: Does the CFO have any influence on future-proof pension regulations? in Dutch (invitation only)
    The pension agreement, the Premium Pension Institution (PPI) and the Multi OPF must guarantee a future-proof pension scheme, yet how can you be sure of this and how confident are employees in this? In an open debate, we will discuss with you the dilemmas you face, share experiences and outline the course to future-proof solutions.
    By: Gerard Pereboom, Business Relations Manager Delta Lloyd Groep
    Facilitated by: Delta Lloyd Groep

  6. Roundtable Discussion: Strategic personnel planning as prerequisite to a sustainable role in finance! in Dutch (invitation only)
    Strategic personnel planning is becoming increasingly important. Organizations struggle more and more with the issue of how to deal with responding quickly to changes in the market. ASML has for example got a relatively large flexible skin so they can respond to an economic slowdown quickly.
    The greying of the population will also have a bigger impact on companies. Research from KPMG shows that the average age of a person working in a financial role has risen strongly. New influx creates a mix of generations, but what will this mean for the diversification in a team? It is important to find people that make a good fit together, and who also fit in the organization’s culture.
    During this session we shall take a brief look at how you as a CFO can use strategic personnel planning en we will discuss how you can prepare yourself as a CFO and can anticipate (sometimes unexpected) changes in the market and within your own organization.
    By: Wouter van Leeuwen, Principal Advisor Randstad
    Facilitated by: Randstad Search & Selection

  7. Roundtable Discussion: Reporting 3.0: Value Driven Sustainability in Dutch (invitation only)
    Besides the current financial crisis, organizations are faced with a number of other global issues that require them to focus on different aspects in their business management. How does the issue of energy security impact your organisation? Is global population growth an opportunity or a threat? And how does climate change affect your business? Based on the answers to these questions, issues related to sustainability need to be further integrated into management and control. This also requires other ‘non-financial’ information flows, as well as integrated reporting, both internally and externally, regarding your organisation’s broader business performance. However, this presents you as a CFO with a number of dilemmas, such as:
    • How much importance should be given to sustainability information relative to financial information?
    • As the CFO, what is my responsibility with respect to this integration issue and the quality of the non-financial information?
    • How reliable does ‘reliable’ information need to be in order to allow for effective management?
    • What form should the external reporting on integrated business performance take?
    By: Yvo de Boer, Worldwide consultant in the field of environment and sustainable development at KPMG and former Secretary-General of the UN climate agency UNFCCC
    Facilitated by: KPMG

  8. Roundtable Discussion: The risks of the chain: CFO be aware! in Dutch (invitation only)
    Sustainability seeps into every fiber of businesses because regulations on chain liability are becoming tougher. Executives must know what happens in every chain, in and around their own company, and they must be alert to corruption, fraud, cartels, and other heinous crimes. For example, business leaders in Holland can be held accountable for child labour or pollution on the other side of the world. How do you deal with this in your executive board? Are you prepared for these new regulations and the risks of punishments and personal liability that goes along with them?
    Facilitated by: Stibbe

  9. Roundtable Discussion: Does the CFO have the credibility to play a leading role in the transition to Corporate Sustainability? in Dutch (invitation only)
    The CFO may in the future become a Chief Value Officer (CVO) who not only looks to the financial results but also targets the benefit(s) for all shareholders. Yet does the CFO have the credibility and the appropriate image within the organisation to realise this transition to a CVO, and to play a leading role in the transformation to Corporate Sustainability? In this respect, with another manner of reporting and monitoring this does not have to be such a problem, but the crucial question is whether the CFOs internal clients can also allow him or her role. In this session we will discuss the criteria with which a CFO and his or her financial organisation must comply in order to be able to fulfil this role effectively and successfully.
    By: Eric Driebeek, Former CFO Nedschroef and Member of Trustees postdoctoral Controller Training iEMFC in Maastricht
    Facilitated by: Brunel

  10. Roundtable Discussion: Hidden benefits of sustainability in Dutch (invitation only)
    There are no companies left that will defy the necessity of sustainability. In the worst case, there are those who have not truly implemented change or who have their own idea about sustainability, one that does not really live up to the real definition of it. Sustainability becomes a ‘licence to exist’ and will become less and less of a distinguishing label. What will have to come in place of this is an intrinsic value creation by truly benefitting from sustainability. This can be by ‘producing’ profitable sustainability or by delivering profitable sustainable products. However, relative sustainable benefits must be discounted in the prices. A nice challenge for a CFO?
    Introduction and facilitator: professor, Dr. Jim Emanuels. Jim is an academic professor BIV RuG, chairman advisory board Yacht, partner Tacstone/Larive and Stantson. He will give us some exciting and pragmatic examples of hidden benefits of sustainability.
    By: Dr. Jim Emanuels RA, Professor RUG
    Facilitated by: Yacht

  11. Roundtable Discussion: Is sustainability a hype or a business opportunity? (invitation only)
    Wilbert Koppers will answer this question based on the practical experience he has gained worldwide over the past decade. ‘I am completely convinced that climate change is genuinely occurring and that we are consequently faced with a huge challenge both as individuals and as organisations,’ says Wilbert. The way in which this challenge has and continues to be met will be explained in a clear and constructive manner. Interaction between the speaker and audience will play a key role in the presentation. The related starting point is that the solutions relating to sustainability will be different for each organisation. The ultimate focus is not only on achieving concrete solutions, but above all on gaining greater insights and a more strategic mindset.
    By: Wilbert Koppers , strategist and expert in the field of sustainable solutions within corporations and public bodies in the Netherlands and abroad.
    Facilitated by: SAP

  12. Roundtable Discussion: Sustainable strategy and high quality products guarantee stability and success in the organization in Dutch (invitation only)
    Sustainable enterprise has been a high priority within the BMW Group for many years; indeed it is an integral component of the company strategy. BMW Group has been the winner in the Automotive category of the prestigious Dow Jones Sustainability Index for six consecutive years. BMW demonstrates that maintaining a premium image and top performance is not contrary to an environmentally-friendly strategy. These round table discussions examine how sustainable financial processes generate more stability in CFO topics and thus contribute to the success of the entire organisation.
    By: Jan Henkel, CFO BMW Group Netherlands
    Facilitated by: BMW Group Netherlands

  13. Roundtable Discussion: Climate change: What can the Dutch business community do? in Dutch (invitation only)
    Is the planet really doomed as the climatologists would have us believe, or are things really not so bad? Could there be palm trees growing in Zandvoort in 2050? Will global warming perhaps paradoxically cause a wide scale cooling-down of Northwest Europe? Are we heading for an ice age?
    What influence does the business world have on the current climate changes? An initial requirement is making it possible to measure sustainability, and CFOs must play a pioneer role in this area. In this round table with Reinier, we will investigate how we can make a difference as Corporate Netherlands. On the basis of images that speak for themselves, Reinier will inform us what climate change will do if we fail to accept our responsibility.
    By: Reinier van den Berg, Meteorologist, Presenter, Author, RTL Weatherman
    Facilitated by: Oracle and Centre Consulting

15:00 Network break

15:30 Looking back at and looking forward to 25 years of sustainability: The power of the civil society and the
business world
Sustainable developments are a central component through the impressive political and management career of Ruud Lubbers, Honorary Minister. It was under his leadership that the first National Environmental and Nature policy (Nationaal Milieu- en Natuurbeleidsplan) came into force. In 1994, Ruud Lubbers, together with Maurice Strong and Michail Gorbatsjov, was one of the driving forces behind the Earth Charter initiative, which spawned the Earth Charter (Handvest van de Aarde) in 2000. Lubbers was named as honorary co-chairman of the Earth Charter Initiative in March 2011. He is aware of the dilemmas which are coupled with the apparent contradiction between economic growth on the one hand and sustainability on the other. His vision on the role of governments, the business world and citizens give a clear and inspirational view on the opportunities for the future and the role we want to personally play in that future.
By: Ruud Lubbers, Minister van Staat

16:15 Plenary Wrap Up

16:45 Reception

18:00 End of programme