Main theme: Managing the Stakeholders

Agenda

« agenda at a glance

09:15 Opening remarks
By: Mando Vroling, Director and Publisher, Derkjan van der Leest, Knowledge partner and Bas van Werven, Chairman of the day

10:00 Panel discussion Managing the Stakeholders
With: René Hooft Graafland, CFO Heineken; Rolf-Dieter Schwalb, CFO DSM; Bernard ter Haar, Director General for Climate and Environment Ministry of Housing, Spatial Planning and the Environment; Niek Hoek, CEO Delta Lloyd Groep
Moderator: Bas van Werven
Statements by: Peter Korsten, Global Leader IBM Institute for Business Value and Derkjan van der Leest

11:00 Coffee break

11:30 Round table sessions and expert sessions

  • Expert session
    An expert session will start with an introduction by a professional, followed by a Q&A with the audience.
  1. Controlling your business on a realtime actual dashboard: Fact or fiction?
    How certain are you that your current management information system is providing real insights into whether your organisation is on the right strategic course? An abstract question? Absolutely not!
    Management information helps you to monitor value realisation and provides better insights, the more predictive elements are added to the system. The way management information is setup needs to be coherent with the company’s management philosophy. It is a continuing challenge within this process to link up the needs and requirements of information provision to the technical, IT systems and the feasibility of this process within a finance organisation. How can you obtain the management information you need in an effective and efficient way? The answer to this can be found in the interplay between definitions, systems, processes, organisations and the people. The art of balancing this will be explored with you in this workshop by a key financial person from Akzo Nobel.
    Facilitated by: ConQuaestor

  2. Managing the stakeholder "employee"... and his pension benefit
    By: Rajish Sagoenie, Executive Director Actuarial Services Aon Consulting and Pari Kandhai
    Facilitated by: Aon Consulting

  3. Cytecs journey to stakeholder satisfaction
    Cytec Industries Inc. is a $ 3 Billion global specialty chemicals and materials company focused on developing, manufacturing and selling value-added products.
    Cytec changed their Finance Function from a primarily locally ran role into a global organization, allowing for better and more reliable business planning, more cost efficient finance operations, more effective global transformation projects and better partnering with the business. This road of change was windy and full of pitfalls but successful and paying off. The Executive Leadership Team and in particular the CFO were heavily involved in this transformation. Anton Blokland will talk about this challenging journey and in particular about "managing working capital" in an economic downturn and implementing a 'multi functional' Shared Service Center for Europe and North America.
    By: Anton Blokland, Director Global Business Improvement Cytec Industries
    Facilitated by: The Hackett Group - REL

  4. (Self)regulation and the supervisor
    By: Klaas Knot, Director Financial Markets Ministry of Finance; George Möller, Chairman Supervisory Board of the Netherlands Authority for the Financial Markets; Rogier Raas, Partner Stibbe and Professor Banking and Securities law Leiden University
    Moderator: Gerhardt Vels
    Facilitated by: Stibbe
  • Round table sessions (by invitation only)
    During round table sessions, approximately eight to ten CFOs will have an interactive discussion, where they share their knowledge and ideas. Round table sessions are by invitation only.
  1. The changing role of the Accountant (by invitation only)
    By: Giljam Aarnink, Member Executive Board Ernst & Young Netherlands; Roger Dassen, Chairman Executive Board Deloitte Netherlands; Jaap van Everdingen, CFO KPMG Netherlands; Robert Swaak, Chairman Executive Board PricewaterhouseCoopers Netherlands
    Moderator: Derkjan van der Leest
    Facilitated by: CFO Magazine

  2. From shareholder- to stakeholder value (by invitation only)
    By: Bernard ter Haar, Director General for Climate and Environment Ministry of Housing, Spatial Planning and the Environment
    Facilitated by: KPMG and CFO Magazine

  3. Transforming a Business using SAP as Catalyst (by invitation only)
    By: Marcel Crince, CFO Provimi and Arthur van de Poll, CIO Provimi
    Facilitated by: SAP

  4. Strategy realisation and Management control (in English - by invitation only)
    The workshop given by prof. dr. Frans Roozen and prof. dr. Bert Steens will be dealing with strategy realisation and the importance of having an adequate management control system. The increasing complexity of market conditions, intensifying competition from rapidly developing economies and accelerating technological developments are but a few of the challenges a company’s strategic management faces. Management control systems – whose objective is to create and maintain alignment of performance assessment and decision-making with strategic objectives – generate important conditions for strategy realisation. During the workshop, specific cases taken from actual practice that involve strategy realisation and management control will be discussed.
    By: Prof. dr. Frans Roozen, Professor VU University Amsterdam and partner Strategic Management Centre and prof. dr. Bert Steens, Professor VU University Amsterdam and partner Ernst & Young
    Facilitated by: Ernst & Young and Strategic Management Centre

  5. The impact of an IPO to stakeholder management (by invitation only)
    Moderator: Tjero Zomer
    Facilitated by: Delta Lloyd Groep

  6. Sustainability as a source of value creation (by invitation only)
    Sustainability is high on the agenda for any company looking to secure its future. Companies will have to make sustainability an integral part of their strategy in order to create a truly sustainable enterprise. This means measuring, collating and analysing sustainability indicators, and subsequently using this information to shape the future and reach strategic objectives. This requires revisiting existing business models. The World Economic Forum described a stepwise plan in its 2010 sustainability report, “Redesigning Business Value – A Roadmap for Sustainable Consumption. Organisations need to take ownership of the sustainability agenda and this starts with the Executive Board. Employees and stakeholders will follow on with the corporate agenda.
    By: Bernd Jan Sikken, Associate Director World Economic Forum
    Facilitated by: SAS

  7. Emerging trends from the CEO perspective and impact on the role of the CFO (by invitation only)
    PricewaterhouseCoopers has conducted its 13th Annual Global CEO Survey. Over 1,100 CEO's from leading companies around the world express their views on challenges brought about by the economic crisis and reflect on often difficult ‘lessons learned’ and their strategies for positioning their companies for the long-term. CEOs continue to work to strengthen their organisations while seeking opportunities emerging from structural shifts in their industries, economies and regulatory environments. They recognise that the decisions they make today, dealing with issues like cash management and cost pressures, will have a lasting impact on their companies’ competitive position. The ability to understand and respond to the structural shifts underway, and to improve risk management capabilities, will be fundamental considerations as CEOs plan their course for growth. This Roundtable Session offers an opportunity to reflect on the views of Global CEO's and on the implications that follow from the downturn on the positioning and the role of the CFO in creating sustainable long term upside.
    By: Willem Bröcker, Former Global Managing Partner PricewaterhouseCoopers and Hans Borghouts, Partner PricewaterhouseCoopers
    Facilitated by: PricewaterhouseCoopers

12:45 Lunch break

13:45 Round table sessions, theme discussions and expert sessions

  • Expert sessions
    An expert session will start with an introduction by a professional, followed by a Q&A with the audience.
  1. The new world of work
    By: Theo Rinsema, CEO Microsoft The Netherlands
    Facilitated by: CFO Magazine

  2. Managing the expectations of stakeholders - To manage the impact of Risks - Top 10 ways to get sued
    'How to create value for all stakeholders' has become one of the most important questions on the agenda of the Board of Directors. In this respect it is not only important to manage the expectations of all stakeholders involved but also to manage the impact of risks which could jeopardize the value created for all the stakeholders. If (Enterprise) Risk Management is failing to manage risks and/or to manage the impact of risks, this could create personal liabilities for members of the Board of Directors, including the CFO. During this theme discussion, the aforementioned subject will be discussed from different angles. Daniella Strik will share with you what the legal basis is for claims against boardmembers in private as a result of a failure to manage risks. Arnout van der Veer will share with you how Reeds Elsevier is managing (the expectations of) stakeholders. Michael D. Rice will share with you what the latest developments in the USA are in respect of claims against boardmembers in private as a result of a failure to manage risks.
    By: Daniëlle Strik, Corporate Litigation Lawyer Linklaters, Arnout van der Veer, European Risk Manager of the Year 2010 and Chief Risk Officer Reed Elsevier and Mike D. Rice, CEO Aon Financial Services Group and CEO Aon Global
    Facilitated by Aon

  3. Townhall discussion: Managing the Stakeholders: Leadership of the CFO
    Hans Kerkhoven will share his experiences from his time at Unilever, Arcelor Mittal and Océ as part of this interactive and challenging debate about stakeholder management. During this discussion, which will be supported with compelling audiovisual images from other CFOs, we’ll hope to get an answer to the question of what CFO leadership looks like within proper stakeholder management.
    By: Hans Kerkhoven, CFO Océ
    Moderator: Gerhardt Vels
    Facilitated by: Stibbe, Partake and CFO Magazine

  4. How close are the Supervisory Board and Executive Board?
    The economic crisis has left behind traces and the spotlight is now, more than ever before, on the Supervisory Board (Raad van Commissarissen). Grant Thornton is the principal sponsor of a study involving supervisory board members (commissarissen), carried out by Aalt Klaassen and Herbert Rijken (professor at the Free University). The study was set up to address the question: What is the current state of the Supervisory Board? What is its relationship with the Executive Board? Is the Supervisory Board at the right distance from the Executive Board or is the gap too large? Do the members of the supervisory board really understand business? During the CFO Day, board members and CFOs will participate in a lively debate about the relationship between the CFO and the supervisory board members on the basis of the preliminary results from the study.
    By: Aalt Klaassen, Partner Aalt Klaassen
    Moderator: Bas van Werven
    Facilitated by: Grant Thornton
  • Round table sessions (by invitation only)
    During round table sessions, approximately eight to ten CFOs will have an interactive discussion, where they share their knowledge and ideas. Round table sessions are by invitation only.
  1. Adaptiveness precondition to Agility (by invitation only)
    Traditional planning & control is characterised by a predictable business environment, where information is available in advance to help us decide on and optimise our actions. However, this is no longer the case in the current volatile business environment. Adaptiveness in Finance is based on relative performance benchmarks instead of fixed annual targets. These set out the limits within which a business can operate freely rather than enforce compliance, where empowerment replaces decentralisation, observation and reaction instead of prediction, as well as the sharing of information. Adaptiveness in Finance is more than just selecting another Planning & Control model: It's about how we ensure that the insights and knowledge acquired enhance business responsiveness.
    Moderator: Frans Roozen
    Facilitated by: Finace

  2. Sustainability as a business opportunity (in English - by invitation only)
    Sustainability is increasingly integrated into the business operations of organizations. It is a business opportunity. High quality information about sustainability, and the impact thereof on business performance is of crucial importance: both for internal and external purposes. On the basis of this information, a business can design sustainability policies and take decisions on improvements, for example about investment strategies in innovation and C02 reduction.
    What are the key challenges in the area of sustainability? What implications does this have for the financial position of the business, and for management reporting? What are the roles and responsbilities of CFOs, and how does this work in practice? Should sustainability be part of the planning and control cycle, and if so, how? These issues, among other, will be covered during the Ernst & Young sustainability roundtable.
    By: Dick de Waard, Partner Ernst & Young
    Facilitated by: Ernst & Young

  3. The changing role of the CFO (by invitation only)
    The financial crisis has led to a change in terms of the role of the CFO in financial services and organisations. It is apparent that businesses are no longer unilaterally evaluated on the basis of their economic achievements. What does a CFO need to do differently in these times, and what is the role of the financial sector in this process?
    By: Jan van Rutte, Vice Chairman Managing Board and CFO ABN AMRO Group and Ruut Meijer, Senior Managing Director Corporate Clients and International Network
    Facilitated by: ABN AMRO Group

  4. Dynamics in the Executive Board (by invitation only)
    By: Koen Slippens, CEO Sligro Food Group and Huub Rozendaal, CFO Sligro Food Group
    Facilitated by: CFO Magazine

  5. Strong Analytics, a prerequisite for Business Insight? (by invitation only)
    Are 'Analytics' a key competence in your finance function? How accurate are your crucial financial and non-financial forecasts? How much manual effort do you need to produce the key metrics? How much time is spent debating the validity of the analysis as opposed to discussing its implications and taking action? How confident are you that your firm is focused on the right business metrics – the ones that truly drive business performance? Do you need this Analytical capability to deliver 'Business Insight' and be the sparring partner of the CEO and Executive Board? The IBM 2010 CFO study offers a wealth of information on how Analytics can improve Business Insight. Or are Analytics and Business Insight two separate entities? Join a lively Town hall discussion.
    By: Bert de Kok, CFO, IBM The Netherlands and Julien Verbeek, Business Intelligence and Performance Management Leader BeNeLux
    Moderator: Monique Harmsen
    Facilitated by: IBM

  6. Corporate strategy, risk management and organisational culture: Jigsaw pieces or a wish-list? (by invitation only)
    Economic adversity is an issue, but when this is exacerbated by scandals in the business world and governments, it can shake the entire organisational management system, including the organisational culture, to its foundations. It provides ammunition to the critics with their mantras of “trust is good, but control is better" and "everyone has their price.“ When this starts to happen it is time to be on guard, because within the increasing influence of this viewpoint is associated with the lurking danger of increasing bureaucracy, which will increase costs and reduce organisational agility. These are two factors which can create a very fertile ground for knock-on crises both at a company level and beyond. Join the discussion in this roundtable session about balancing corporate strategy, risk management and organisational culture so as to maintain a sustainable balance between responsiveness, flexibility and control within an organisation.
    By: Prof. dr. AMM Tjeu Blommaert, Professor Accounting Maastricht University and Director Blommaert Enterprise
    Moderator: Erik Kolthoff
    Facilitated by: Yacht

15:00 Network break

15:30 The future of the regulator: it is a matter of trust in rules and in each other
The current economic crisis has demonstrated how powerful market forces are even within financial markets. Transparency is often far from evident and cannot be achieved alone. Auditing is essential, yet the basic principle of the Financial Markets’ Authority (AFM) is the personal responsibility of businesses and consumers. This means the Authority attempts to leave as much as possible to the self-organisational capacity of the business world. Auditors and businesses need each other. In an ideal world the AFM would be able to trust businesses in full (and vice versa). By: Hans Hoogervorst, Chairman of the Netherlands Authority for the Financial Markets

16:15 Plenary wrap up by Derkjan van der Leest

17:00 One for the road and entertainment

18:00 End of programme